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AI Visibility Score

A single number from 0-100 that tells you exactly how visible your brand is across AI platforms. Tracked daily, trended weekly, benchmarked against competitors.

What is an AEO Score?

Your AEO (Answer Engine Optimization) Score is a composite metric from 0-100 that quantifies how visible your brand is when people ask AI assistants questions about your industry. It's calculated from your scan data across all configured AI models — up to 10 platforms including ChatGPT, Perplexity, Gemini, Claude, and Grok.

How It's Calculated

The AEO Score is built from four pillars, each weighted by importance:

Mention Rate

40%

What percentage of queries result in your brand being mentioned by AI? A brand mentioned in 8/10 queries has a higher mention rate than one mentioned in 2/10.

Citation Rate

25%

When AI mentions you, does it link to your website? Citations are stronger signals than passing mentions because they drive traffic.

Positioning

25%

Are you mentioned as the leader, a recommendation, or just an alternative? Being listed first or as 'the best' scores higher than a footnote mention.

Sentiment

10%

Is AI saying positive things about your brand, or raising concerns? Positive framing scores higher than neutral or negative.

Real Benchmarks: 10-Brand Test

We ran a clean test across 10 well-known brands — 60 queries each, 13 AI models, 600 total results with zero failures. Here's what real AEO scores look like:

Figma
83
Stripe
80
Shopify
79
Notion
61
Supabase
47
Linear
40
Cursor
39
Cal.com
20
Tinybird
10
Surfaced
3

The pattern is clear: established brands with broad web presence and third-party mentions consistently score higher. But AEO scores aren't permanent — with targeted content and optimization, brands can improve significantly in weeks.

How to Improve Your Score

  • Create authoritative content that directly answers the queries AI users are asking about your category
  • Get third-party mentions on review sites (G2, Capterra), comparison articles, and industry publications
  • Add statistics and citations to your content — Princeton research shows this boosts AI visibility by up to 40%
  • Optimize technical readability — ensure AI crawlers can access your site, add schema markup, publish a llms.txt file
  • Close competitor gaps — use Surfaced's Competitor Intelligence to find queries where rivals are cited but you aren't

Get Your AEO Score

Find out where your brand stands across 13 AI models. Results in under 5 minutes.

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