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Competitor Intelligence

Know exactly which brands AI recommends instead of yours —� and what to do about it. Track competitor mentions, citations, and Share of Voice across every AI platform.

What is AI Share of Voice?

In traditional marketing, Share of Voice (SoV) measures how much of the conversation your brand owns compared to competitors. AI Share of Voice applies the same concept to AI-generated answers: when someone asks ChatGPT, Perplexity, or Gemini about your product category, what percentage of recommendations go to you vs. your competitors?

For example, if you track 25 queries and AI mentions your brand in 8 of them but mentions your top competitor in 18 —� that competitor has significantly more AI Share of Voice. They're the brand AI is recommending, and you're the one being left out.

How Surfaced Detects Competitors

When you add your brand to Surfaced, our AI automatically identifies your competitors by analyzing:

  • Industry context —� what category you operate in and who the major players are
  • AI responses —� which brands AI consistently mentions alongside or instead of yours
  • Web presence —� sites with similar positioning and overlapping keywords

You can also manually add or remove competitors at any time. Surfaced tracks up to 10 competitors per brand, depending on your plan.

What the Competitor Intel Panel Shows

Share of Voice Breakdown

A percentage showing how often each brand (you and competitors) is recommended across your tracked queries. Visualized as a chart so you can spot trends instantly.

Gap Queries

The highest-impact insight: queries where competitors are mentioned but you aren’t. These are your biggest opportunities —� targeted content for these queries can directly improve your AEO score.

Head-to-Head Comparison

For each query, see which AI platforms mention you, which mention competitors, and which mention both. Understand platform-specific dynamics.

Competitor Positioning

Track whether competitors are mentioned as leaders, recommended options, or just alternatives. A competitor consistently positioned as the 'leader' is a bigger threat than one listed as an alternative.

Trend Detection

Get alerts when a competitor’s Share of Voice surges or when your positioning drops on specific queries. Catch threats before they become permanent.

Why Competitor Tracking Matters for AEO

In traditional search, you can rank for a keyword without knowing what competitors are doing. AI search is fundamentally different —� when AI recommends 3-5 brands for a query, it's a zero-sum game. Every recommendation that goes to a competitor is one that doesn't go to you.

Competitor intelligence lets you:

  • Prioritize content creation —� focus on gap queries where competitors are cited and you're not
  • Understand what works —� analyze why AI favors certain competitors (better content structure, more third-party mentions, etc.)
  • Track displacement —� know immediately when a competitor starts appearing in queries where you used to dominate
  • Prove ROI —� show stakeholders concrete data on how your AEO efforts are capturing Share of Voice from competitors

See Who AI Recommends Instead of You

Surfaced auto-detects your competitors and shows you exactly where they're winning in AI search.

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